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Email Marketing in Australia: Trends, Tips, and Triumphs
Email marketing has long been a cornerstone of digital marketing strategies for businesses around the world, and Australia is no exception. With the ability to connect directly with customers, promote products and services, and build brand loyalty, email marketing...
Machine Learning and Artificial Intelligence in Digital Advertising: The Opportunities and the Challenges
Artificial intelligence (AI) and machine learning (ML) are revolutionizing the way businesses and agencies can approach digital advertising. These cutting-edge technologies are helping us as agencies and businesses to better understand target audiences, optimize their...
Detecting Fraud with AI Driven Marketing Analytics
At MDigital we’ve been utilising cutting edge AI tech to assist our clients to maximise their ROI with powerful systems such as Trapica. But it’s not only by optimising digital advertising that companies can benefit from using AI, machine learning (ML) and...
Using AI powered Chatbots to Increase Productivity
Chatbots, powered by artificial intelligence (AI) such as GPT-3, are becoming increasingly popular as a way for small and medium-sized businesses to improve productivity and streamline their digital marketing efforts. If you haven’t heard of ChatGPT yet you may have...
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